Creating Loyal Customers Through Positive Interactions

Aug 14, 2024 ... ... informational cues and consumer-brand relationships. Originality/value: Our findings indicate that a brand can engage consumers in ... Informational keywords are queries on search engines used when the searcher is looking for information. Dec 11, 2023 ... Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam. Cogent Social ... Jul 21, 2021 ... Further information on the marketing programmes of each Olympic ... enhance brand value and goodwill. The objective is to strengthen and ... Aug 25, 2023 ... ... consumer-based brand equity for low involvement products. Wael ... advertising should be favored over informational advertising. The ... Aug 14, 2024 ... Furthermore, although case studies and business teaching curriculum propose that analyzing competitor decisions and the market more broadly will ... Jun 25, 2019 ... ... value”, International Journal of Marketing ... consumer brand identification perspectives”, International Journal of Information Management, Vol. ... brand values through marketing campaigns that share, and celebrate their unique company culture. ... information across borders and providing a charming ... Mar 29, 2019 ... As a result, the increasing use of social media and increased access to information has made it difficult for marketers to manage the negative ... Oct 6, 2023 ... Brand Equity: Positive associations, product experiences, and ... Product and service, informational, value-based, and how-to content ...