



To recognize the unique characteristics and needs of different groups
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- - Transit time: 7-10 business days
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what are two purposes for segmentation with a bridge
- To provide tailored support based on segment-specific requirements
- 252 To optimize resource deployment by focusing on the most promising customer sets
- To increase efficiency and effectiveness of marketing spend
- To improve the efficiency and effectiveness of budget allocation
- To incentivize larger purchases
- To evaluate the profitability of targeting specific customer groups
- To provide assistance that is relevant to individual customer situations
- 261 To utilize segmentation to identify and cultivate brand advocates within specific communities
- 197 To use segmentation to inform decisions about international market entry and expansion
- To identify opportunities for building stronger customer relationships
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