

67 To improve distribution channels
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what are two purposes for segmentation with a bridge
- 116 To develop financial products and services tailored to different customer segments
- To make more informed marketing decisions
- 212 To segment based on income level for targeting affordability
- To craft messages that resonate with specific audiences
- 166 To segment based on psychographics for emotionally resonant advertising
- 150 To divide a broad target market into subsets of consumers
- 65 To refine marketing communications
- 33 To understand the level of involvement in the purchase decision for different segments
- To adapt distribution channels to meet the needs of specific segments
- 234 To tailor communication strategies to the specific information needs of different segments
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