



55 To use occasion segmentation
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what are two purposes for segmentation with a bridge
- 39 To understand the motivations and values of different customer groups
- To make strategic decisions about resource allocation and market focus
- To exceed the expectations of different customer groups
- To reach the right audiences with relevant messages
- 129 To segment existing customers based on their purchase history
- To provide valuable information that addresses their specific needs and interests
- 153 To identify opportunities for product differentiation and positioning within various market segments
- 175 To create more effective lead generation strategies by targeting specific segments
- To help new customers quickly realize the value of the product
- To increase the value of each customer relationship
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