



295 To enhance product development efforts by aligning with specific segment needs
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what are two purposes for segmentation with a bridge
- 211 To segment based on location for regional marketing efforts
- 180 To understand the evolving needs of customer segments for continuous improvement
- To build brand awareness and positive perception
- To create a clear and compelling image of the product in the minds of target customers
- 183 To develop segment-specific communication strategies for different stages of the customer journey
- To increase efficiency and effectiveness of marketing spend
- To communicate value effectively and efficiently through relevant channels
- To clearly communicate the benefits to each target group
- To create offerings that precisely meet market demands
- To send more relevant and targeted emails
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