



272 To address the diverse needs and wants of customers more effectively
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what are two purposes for segmentation with a bridge
- 78 To improve the return on marketing investment
- To position products and services as effective solutions
- To track progress and identify areas for improvement
- 292 To gain a more nuanced understanding of customer diversity
- To target customers who are comfortable with online channels
- To improve patient outcomes and satisfaction
- To improve inventory management and resource planning
- 158 To identify new product or service opportunities by understanding the unmet needs of specific segments
- 231 To enhance the understanding of customer heterogeneity within a market
- 118 To adapt educational programs to meet the needs of diverse learner segments
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