When is it appropriate to use non-skippable ads?
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what are google search partners
- Are weather websites Google search partners?
- How granular is the reporting for search partner traffic? What are the limitations of the reporting data for Google search partners?
- How should I determine the appropriate adjustments? How can I use remarketing lists for search ads (RLSA) bid adjustments to increase my bids for users who are on my remarketing lists when they are searching on Google search partner websites, allowing me to bid more aggressively for these potentially more valuable users?
- How can I use this data to inform my ad creative? How can I use affinity audiences to reach users on Google search partner sites based on their passions, habits, and interests?
- How can I ensure brand safety when using Google search partners? What are some advanced strategies for using Google search partners?
- What key metrics can I track in the app?
- What are the available affinity categories?
- What are some best practices for setting up and running campaign experiments?
- How does the choice of attribution model impact my understanding of search partner performance?
- How can I foster a culture of experimentation and learning? What are some common myths or misunderstandings about the value and effectiveness of Google search partners?
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