How do search partners complement other marketing channels?
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what are google search partners
- How can I measure their performance? How can I use local service ads (ads that help customers connect with local service providers on Google Search and Maps) to reach potential customers who are searching for services in their area, noting that these ads primarily appear on Google's own properties but can indirectly influence brand perception across the web?
- How can I create custom reports to analyze search partner data effectively?
- What are the best practices for using similar audiences? How can I use in-market audiences to reach users who are actively researching or considering purchasing products or services similar to what I offer on Google search partner sites?
- What are the risks and benefits of targeting expansion?
- Are there pre-defined reports for partner performance?
- What are the key benefits and metrics to highlight?
- How can I analyze the impact of my video ads on overall campaign performance? How can I use call-to-action overlays and end screens on my video ads that appear on Google search partner websites to encourage viewers to take specific actions, such as visiting my website or subscribing to my channel?
- Are there demographic or interest differences compared to Google Search users?
- What are some common CRO best practices?
- What metrics are available in this report?
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