


What is the impact of effective CRM on Dior's brand image and customer advocacy? How does Dior use technology and digital tools to enhance its CRM capabilities?
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- How does Dior balance its historical roots with the need to evolve and modernize its brand? What is the role of storytelling and historical references in Dior's marketing and communication?
- What is the perceived sophistication and elegance of the Dior brand?
- How does Dior measure the effectiveness of its crisis management and reputation repair strategies? What are the key visual elements (colors, typography, imagery) that define the Dior brand image?
- What are some examples of past events or issues that have posed risks to Dior's brand image?
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