What is server-side tracking and how does it affect retargeting?

Retargeting is a form of online advertising that allows advertisers to target people who have already interacted with their brand or visited their website. How Does ReTargeting Work? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously 'follow' your audience all over the Web. Retargeting involves creating touchpoints to remind prospects of products and services they were interested in after leaving your website. This method uses ... Retargeting is a digital marketing strategy where brands serve tailored ads to potential customers based on their previous interactions with the brand, such as ... May 5, 2023 ... Retargeting is a versatile and powerful advertising technique aimed at consumers who have already interacted with your brand or visited your website. Apr 12, 2022 ... Types of Retargeting Strategies. Site Retargeting Site retargeting is what most people think of when they think of retargeting campaigns. Jul 13, 2023 ... Dynamic retargeting is a strategy in digital advertising that enables marketers to serve ads to a user featuring the most recent product page they visited. Retargeting attaches electronic tags to the searcher so that when they visit other sites, an ad will show up in the margin to remind them about that first site ... Mar 7, 2025 ... Retargeting, also known as remarketing, is a technology to show ads to a warm audience. In this episode, I discuss what retargeting is, ... Feb 27, 2023 ... Remarketing is a way to connect with people who previously interacted with your website or mobile app.