What are some ethical considerations when using AI in paid search?

Paid Search in Google Analytics 4 (GA4) refers to the traffic that comes to your website through paid search advertisements. Dec 7, 2022 ... We recently found out that traffic has been recorded since campaign launch as Paid Search, with google / cpc as the session source / medium. Jun 21, 2024 ... Paid search advertisers must bid on keywords in order to have their advertisement shown, services provided, product listed, or video promoted on ... Nov 14, 2024 ... Meridian provides the option to include Google organic query volume (GQV) in the model as a confounder for Google Search ads. Paid search in GA4 refers to traffic generated by Google Ads, specifically ads displayed on Google Search and Google's partner websites. Sep 19, 2024 ... Paid search marketing is any pay-per-click advertising service provided by Google, Bing and other search engines that lets businesses advertise ... Mar 26, 2024 ... Reach Your Target Audience. Paid search ads allow you to address your target audience based on relevant keywords—plus demographics like location ... Jul 6, 2023 ... 91% of higher ed marketing departments use paid search in their SEO, but only 27% use keyword optimization and link building. While both harness the immense reach of Google's search network, they differ significantly in their approach, benefits, and limitations. Your job duties include interpreting web analytics, carrying out search engine optimization (SEO) strategies, and overseeing pay-per-click (PPC) ad campaigns.