What role can marketing and branding play in increasing the popularity of grass jelly?

Grass jelly (also known as “Chao Kuay” in Thai) is made from the herb with scientific name of Mesona chinensis in the mint family (Lamiaceae) (Lim,. 2012). If you don't know what grass jelly is, it's similar to a lot of Vietnamese desert jellies made out of agar agar, but this is made out of the cincau plant! Mar 25, 2022 ... How to Make Traditional Grass Tea, Grass Jelly with Boiled Food and Shaved Ice - 花蓮黑何子仙草專職鋪 ... SUGAR | How It's Made. Discovery UK•29M ... Jun 26, 2023 ... It is made from the Platostoma palustre plant (a member of the mint family) and is known for its cooling properties. It is often consumed in hot ... A jelly dessert made from boiling mesona, a mint-like plant, popularized in Hong Kong and throughout Southeast Asia. Jun 20, 2012 ... Commonly known as chin chow here, grass jelly made from the extracts of Mesona chinensis' stalks and leaves makes a great refreshing and cooling drink. Aug 26, 2021 ... Grass Jelly is made from Mesona Chinesis 仙草, a member of the mint family (yep, square stems). In addition to being a favorite dessert ... Jul 17, 2013 ... My childhood friend (another American-born Chinese) told me her mother prepared grass jelly too, but squeezed it through a ricer which made it ... Jul 17, 2023 ... Black grass jelly, aka Cincau, is a naturally vegan dessert that's super popular in southern and eastern Asian countries. It is made from the ... Sep 18, 2019 ... Grass jelly is made by boiling a plant called Chinese mesona along with starch and potassium carbonate (the same alkaline substance used to make ...