How can I use Facebook Pixel data to improve my website?

How to insert code into specific pages for FB pixel event tracking. Hi Naomi, Thank you for writing in! Please add this on your child theme functions.php file. Create Facebook Pixel / Meta Pixel with Server-Side Tracking & Conversion API for accurate tracking. Jan 25, 2022 ... Knowing this, Facebook goes on to elaborate that all advertisers should turn to server-side tracking and utilize the Facebook Conversion API ( ... Understand tracking pixel limitations. Tracking pixels aren't able to track every purchase. Purchasers who disable tracking or have advanced privacy settings ... Jul 5, 2020 ... The Facebook Pixel code is simply JavaScript on the section of your screen, you should be able to do it by following instructions on Facebook's ... Facebook's server-side conversion tracking is a way to track ad conversions without relying on tracking pixels or cookies, which are blocked by iOS 14. After you have added the Facebook pixel to your site, the following events in your online shop will be tracked. Jun 4, 2024 ... Enable Facebook pixel tracking in a campaign · On the Ads Design step (2) of campaign creation, check the Track goal conversions with Facebook ... Feb 16, 2025 ... Facebook advertising used to require separate pixels—one for retargeting past website visitors (custom audience pixel) and another for tracking ... Jan 23, 2013 ... Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after ...