How can digital transformation enhance marketing efforts?

The main findings are that although DT is a widely known concept, an approach for the structured DT of business models is missing. The paper offers a clear ... While digital transformation has its challenges, existing research indicates that the digital phenomenon is an opportunity to innovate and redefine how ... Our data show that digital transformation in sales requires both systematic and people-oriented activities from the managers, through which the managers can ... Jul 31, 2023 ... Between 2018 and 2022, digital leaders achieved average annual total shareholder returns of 8.1% vs. 4.9% for laggards. Leaders also had ... Digital transformation involves leveraging technology to enhance business operations, improve customer experiences, and drive innovation. Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital ... We'll help lighten the burden on your IT staff and translate your business goals into an achievable technology roadmap. Digital transformation is simply a wholesale move to thinking about how to digitize every part of the business, as every part of the business now needs ... Sep 19, 2024 ... Digital transformation involves using technology to make a business process more efficient or effective. Jun 18, 2020 ... This research explores the impact of DT on the HEI business model, through analyzing the case of a traditional university, conceived non-digitally.