How can leaders inspire and guide their organizations through digital transformation?

Feb 4, 2025 ... A digital marketing strategy is a plan for using digital marketing tools and techniques to achieve a firm's strategic marketing objectives. Feb 17, 2024 ... How do I break into marketing strategy roles? Are there any specific boot camps or programs I could take to enhance my skills? A digital-first approach in business refers to a strategic shift that places digital technologies at the core of all business operations and customer ... In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering ... Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to ... We also show how the papers in the special issue shed light on digital strategies and offer directions to advance insights and shape future research. Keywords: ... A five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer- ... Feb 8, 2023 ... A digital strategy defines an organization's priority initiatives for future investment in digital technology to make a business more competitive. Digital marketing strategies for B2B companies · Specify your business's positioning · Understand your target audience · Have a user-friendly B2B website · Help ... About this book. This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and ...