How can educators adapt to the changing digital landscape?

Digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and more. In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering ... What will set you apart. On completion of this digital strategy online short course experience, you'll gain: An understanding of the key features of ... A minor in digital marketing strategy and analytics will prepare you for the rapidly changing digital world. This executive program explores how new and existing business strategies can be improved through the introduction of technologies and digital systems. Moz has developed a six-step guide to help with integrating digital marketing into the overall marketing plan. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. You'll build the essential skills and foundational expertise needed to navigate and compete in today's digital marketplace, including business skills, marketing ... Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It ... Digital transformation success: Best practices in strategy and execution. Just 48% of digital initiatives enterprisewide meet or exceed business outcome ...