How can a business use data analytics to understand customer behavior?

for your business in today's digital economy. Keywords business strategy books, business strategy, digital business strategy, digital transformation ... Aug 7, 2024 ... A clear digital transformation strategy focused on specific domains and enabled by a set of specific capabilities is critical for organizations ... Mar 18, 2025 ... This Advanced Master course is 100% digital-focused. It combines topics including agile project management, digital marketing, online advertising, e-commerce. This article describes how DBS, a large Asian bank, responded to digital threats and opportunities by adopting a digital business strategy. In this programme, you will dive into the powerful intersection of business strategy, information systems, and disruptive technologies like AI, blockchain, and ... Jan 12, 2024 ... Abstract. With innovation becoming more collaborative, the influence of digital business strategy (DBS) on interfirm cooperation has grown. This ... Nov 1, 2019 ... Digital business strategy refers to the transformation in the business process (Cui and Pan, 2015), company capabilities (Cha et al., 2015) ... Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These ... A digital-first approach in business refers to a strategic shift that places digital technologies at the core of all business operations and customer ... ... digital-first business strategy. To help them do so, organizations plan to invest in technologies such as artificial intelligence & machine learning. R ...