How can you use customer discovery to identify new potential customer segments?

Mar 28, 2024 ... This article delves into the essentials of customer discovery, offering a roadmap for startups to navigate this enlightening process. Oct 15, 2024 ... Join Phil Green, senior advisor for B2B and technology, for this interactive workshop on B2B customer discovery. You'll learn how to identify ... This workshop is for anyone from a research or community institution motivated to bring their ideas to life, secure funding and create lasting impact. Jun 28, 2024 ... Customer Discovery explores the needs, pains and desires of a specific customer segment to uncover an underserved market opportunity. Product ... Step 1: Identify Critical Assumptions · Step 2: Interview Potential Customers · Step 3: Analyze Customer Feedback · Step 4: Define Who, What, and Why. expand. Nov 6, 2020 ... The first step is called “customer discovery,” where the objective is to identify your customers and Discover the Pains and problems. Customer discovery is a process where you actively engage with potential customers, learning about their needs, preferences, and pain points. Oct 2, 2020 ... Customer discovery is a great way for startups to determine whether or not a product is worth putting out into the market. Our 5-week "all virtual" Customer Discovery course will give you everything you need to master early customer learnings. Sep 18, 2024 ... Customer discovery is a way to better understand your customers, including their pain points, needs, desires, and overall situation.