What are the best practices for cross-selling innovation? How can businesses use design thinking to create effective cross-selling solutions?

Jun 7, 2022 ... Banks and credit unions avoid calling it 'cross-selling' now (the Wells Fargo effect), but marketing additional products to existing ... Cross-selling is a marketing and sales technique where you sell complementary products to existing customers to increase the value of the purchase. Nov 21, 2023 ... Customer reattendance has marketing benefits beyond reducing your marketing cost per ticket. The more events and performances an audience member ... Mar 22, 2023 ... Cross-selling is a sales tactic that is used to increase income by encouraging customers to buy complementary products in addition to their order. Sep 27, 2024 ... Cross selling is a sales strategy that involves offering additional products or services to current or prospective customers. Dec 18, 2024 ... At its core, cross-selling involves encouraging your current clients to invest in additional products or services that align with their existing ... ... cross-selling antecedents identified by prior cross-selling research. ... Industrial Marketing Management. (2014). D.A. Hofmann. An overview of the logic ... Sep 1, 2013 ... Our research responds to marketing scholars' call that “cross-selling must be implemented through carefully targeted customer contacts” ( ... Jan 18, 2024 ... Cross-selling, a sales technique, encourages customers to consider additional, complementary products or services during their buying journey. For marketers (or salespeople), this may translate into selling a higher-end subscription to the customer with more advanced features or integrations. In most ...