How can machine learning algorithms improve cross-selling recommendations?

Dec 12, 2022 ... Hello guys, I'm a DS at a Fintech company and I'm facing a particular problem that I need some advice. The Marketing team of our company ... Jan 5, 2025 ... Cross-selling is a sales tactic that encourages the purchase of additional products or services in conjunction with what the customer is already ... Nov 14, 2023 ... Cross-selling occurs when you sell customers offerings that complement or supplement the purchases they've already made. For example, if you ... ULI Northern New Jersey Coffee n' Conversation : Personal Marketing and Cross-Selling with Jeffrey Greif · When · Where · Pricing · Explore More Related Events. ... cross-selling antecedents identified by prior cross-selling research. ... Industrial Marketing Management. (2014). D.A. Hofmann. An overview of the logic ... ... market, client, etc.). To manage this complexity, many companies establish rigid cross-selling processes, create specific cross-selling incentives, or ... Aug 8, 2017 ... Use purchase information to cross sell. The purchase information of a user gives businesses a great opportunity to cross sell auxiliary services ... Jun 20, 2023 ... How to Create a Successful B2B Cross-Sell and Upsell Marketing Strategy · Upselling And Cross-Selling In A Nutshell · Leverage Data · Focus On ... Up-selling. Upselling often employs comparison charts to market higher-end products to customers. Showing visitors that other versions or models may better ... What is Cross-Selling? Cross-selling, similar to upselling, lures ... marketing costs. However, advisers may try to push a product outside their ...