What is the role of branding and packaging in creating a loyal customer base?

This study investigates consumers' traffic attitudes and behavioural responses to on-demand ride-hailing. Customer-centric returns drive long-term loyalty. 93% of consumers are more likely to purchase from retailers who offer quality guarantees or warranties. The ... Nov 22, 2023 ... 71% of US adults say they're more loyal to companies that take an active role in protecting the environment. Dec 20, 2024 ... By balancing innovation with authenticity, brands can capture consumer attention and loyalty in an era where consumer trust is paramount. The ... Mar 29, 2023 ... The same brand ownership across multiple devices consolidates brand loyalty and drives revenue by increasing 'premiumisation' of its services. UAB Medicine Honored Again for Excellence in Consumer Loyalty ... UAB Medicine was again named to the NRC Health Top 100 Consumer Loyalty list, a ranking that ... Oct 24, 2024 ... Authentic sustainability claims can build trust between consumers and brands. When consumers believe that a company is genuinely committed to environmental ... What is customer loyalty? Customer loyalty is an ongoing positive relationship between a customer and a business. It's what drives repeat purchases and prompts ... Oct 22, 2024 ... We argue that definitions of loyalty are useful if they predict phenomena such as recommendation, search and retention (loyalty outcomes). And let's be honest: Consumers as a whole are more discerning than ever. This all leaves companies wondering how they can better shape consumer demand and drive ...