What are the key considerations for mobile-first customer loyalty strategies?

The results confirmed that gamified loyalty programs (vs. conventional ones) increased consumer loyalty toward loyalty programs which in turn enhanced consumers ... Healthcare consumers can be classified into one of five psychographic profiles: self-achievers (25.8%), balance seekers (12.8%), priority jugglers (20.4%), ... Mar 29, 2023 ... The same brand ownership across multiple devices consolidates brand loyalty and drives revenue by increasing 'premiumisation' of its services. Apr 20, 2018 ... In studies on consumer behavior science, it is argued that brand affect, consumer satisfaction, and disconfirmation influence brand loyalty. Oct 24, 2024 ... Authentic sustainability claims can build trust between consumers and brands. When consumers believe that a company is genuinely committed to environmental ... Oct 22, 2024 ... We argue that definitions of loyalty are useful if they predict phenomena such as recommendation, search and retention (loyalty outcomes). Brand loyalty is strong in several grocery and household item categories that often play a role in summer meals. Our research found that the categories with the ... Customer loyalty is the result of consistently positive emotional experience ... Loyal customers reduce costs associated with consumer education and ... The present research investigated the impact of CSR on green consumer loyalty with the mediating effect of co-creation in the banking industry of Pakistan. Feb 4, 2025 ... Examples of how brands have engaged their customers around sustainability and the results they have seen regarding loyalty and business outcomes ...