What are the ethical implications of using behavioral science in loyalty programs?

Jan 30, 2021 ... We first conceptualize the mechanism on how credible marketing efforts impact consumers' attachment formation and their loyalty by drawing on ... In 2025, we expect consumer usage of loyalty programs to grow amid declines in overall brand loyalty. Though loyalty programs offer the rewards that price- ... Customer-centric returns drive long-term loyalty. 93% of consumers are more likely to purchase from retailers who offer quality guarantees or warranties. The ... Dec 20, 2024 ... By balancing innovation with authenticity, brands can capture consumer attention and loyalty in an era where consumer trust is paramount. The ... Mar 25, 2025 ... Journal articles · Analyzing important factors in e-commerce for sustainable industry · Modelling customer loyalty using partial least square: ... This article explores strategies to build consumer loyalty by emphasizing sustainability efforts. We'll delve into how brands can effectively communicate their ... Jan 13, 2020 ... BP has unveiled a new consumer loyalty program, BPme Rewards, and rolled it out to participating BP and Amoco retail stations nationwide. Oct 28, 2024 ... 83% of consumers say loyalty program membership directly influences their choice to buy again, and members redeeming personalized rewards spend 4.5 times more ... This website is owned and operated by Informa TechTarget, part of a global network that informs, influences and connects the world's technology buyers and ... Oct 13, 2022 ... Customer loyalty is when customers reward a company with repeat business over time. Loyal buyers consistently choose to do business with a ...