Is it more expensive to acquire new customers than to retain existing ones?

Aug 25, 2022 ... U.S. consumer preference for buying small brands is highest in fresh produce, with 19% seeking out these labels, meat (15%), as well as snacks ... And let's be honest: Consumers as a whole are more discerning than ever. This all leaves companies wondering how they can better shape consumer demand and drive ... Apr 20, 2018 ... In studies on consumer behavior science, it is argued that brand affect, consumer satisfaction, and disconfirmation influence brand loyalty. Aug 24, 2023 ... The results suggest that emotional marketing plays a crucial role in fostering consumer loyalty towards mobile phone brands, and that brand ... Attachment mediated the relationship between allegiance and Vicarious Achievement, Nostalgia, Star Player, Escape, Success, and Peer Group Acceptance. Jan 16, 2024 ... According to a recent YouGov Self-serve survey, supermarkets emerge as the winners in the brand loyalty debate. Nearly half of UK adults (48%) ... What is customer loyalty? Customer loyalty is an ongoing positive relationship between a customer and a business. It's what drives repeat purchases and prompts ... Jan 13, 2020 ... BP has unveiled a new consumer loyalty program, BPme Rewards, and rolled it out to participating BP and Amoco retail stations nationwide. Investigates what aspect of the consumer satisfaction response has implications for loyalty and what portion of the loyalty response is due to this ... Aug 3, 2020 ... The Wharton Baker WisePlum Consumer Loyalty Study. Consumers have not been forgiving of retailers despite the global pandemic, ...