How can data insights help allocate marketing resources effectively

Our multi-sourced consumer file is the most comprehensive database of 18+ individuals in the United States, with over 268 million individual records. Our proprietary consumer database has all of the data points you need to drive effective marketing outcomes and achieve success. Currently, there are 20 states – including California, Virginia, and Colorado, among others – that have comprehensive data privacy laws in place. Consumer Data Right is an opt-in service, giving you the choice about whether to share your data, with full visibility of who it's being shared with. Feb 20, 2024 ... What are the benefits of a consumer data strategy? · Build trust and brand affinity with your customers · Expand your audience · Improve ... With the industry's #1 consumer database, you'll get a full view of customers and prospects—so you'll predict future buying behaviors and build a lifetime of ... To some extent, data collection from customers intrudes into customer privacy, the exact limits to the type and amount of data collected need to be regulated. L2's rich consumer data makes it possible to match back your existing customer list and enhance it with over 650 fields of in-depth consumer information. Consumer data protection. · Enrolled Senate Bill (S) · Digest. Establishes a new article in the Indiana Code concerning consumer data protection, to take effect ... Report a Data Breach. Colorado law requires covered entities that experience a data breach to notify affected Coloradans and provide notice to the Office of the ...