How can businesses understand the drivers of their customers' loyalty?

Dec 20, 2024 ... By balancing innovation with authenticity, brands can capture consumer attention and loyalty in an era where consumer trust is paramount. The ... Mar 25, 2025 ... Journal articles · Analyzing important factors in e-commerce for sustainable industry · Modelling customer loyalty using partial least square: ... Background: In the sports sector, the expected outcome of having loyal fans is equated with the amount and frequency of game attendance, the purchase of team ... In 2025, we expect consumer usage of loyalty programs to grow amid declines in overall brand loyalty. Though loyalty programs offer the rewards that price- ... Jun 1, 2009 ... Then, the postsale phase becomes a trial period determining consumer loyalty to brands and the likelihood of buying their products again. This study conceptualizes and empirically examines the differential curvilinear effects of multiple determinants of loyalty intentions. This study investigates consumers' traffic attitudes and behavioural responses to on-demand ride-hailing. Feb 2, 2023 ... Consumers were 10 percent more likely to shop with an organization with a top loyalty program, 14 percent more likely to increase frequency of ... May 13, 2024 ... A new report argues, marketers will have to rethink the relationship between brands and products and alter their channel and communication tactics accordingly. Mar 28, 2025 ... Customer loyalty and brand loyalty can increase retention, but they work in different ways. Customer loyalty is a consumer's tendency to ...