Trends in Brand Extension Strategies

Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories. Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. In brand extension licensing, the licensed product assumes the identification of the brand to the consumer or end-user, and the retailer. Co-branding is the ... Brand lifestyle extension is when a company can get really creative with it's offering. It knows it has built a loyal customer base and this allows the brand to ... Mar 20, 2024 ... Range extension as a symbol of luxification ... For example, a high-end fashion brand may extend its range to include accessories such as handbags ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Mar 2, 2021 ... Brand dilution is when a company's brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops.