Legal Implications of Extending a Brand How does customer segmentation impact brand extension strategies?

A sizable research stream in marketing finds that a strong fit between a brand extension product and its parent brand encourages positive consumer responses. Mar 3, 2025 ... Brand extension is a marketing strategy in which a company uses an established brand name on a new product in a related or unrelated category. Sep 6, 2012 ... ... brand extension with irrelative task. Participants faced two sequential stimuli in a pair consisting of a soft drink brand name (S1) and a ... A brand extension uses the brand on a new market offering that's in a different product category. Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... A brand extension, by contrast, occurs when an existing brand launches a product into an entirely new category. You've won over customers with a great product ... Feb 6, 2023 ... A brand extension strategy involves using an established brand to launch a new product. The new product isn't related to the brand's flagship product. These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Mar 20, 2024 ... Range extension as a symbol of luxification ... For example, a high-end fashion brand may extend its range to include accessories such as handbags ... Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category.