Learning from Failures and Protecting Core Brand Equity What are some best practices for managing a large and complex portfolio of brand extensions?

Brand extension is a marketing strategy where a well-known brand uses its name to launch a new product in either a related or unrelated category. May 11, 2023 ... Brand extension, also called brand stretching, is a marketing strategy companies use to apply their recognizable brand name to a new product or service. We identify six dimensions of brand-extension fit: feature-based, function-based, resource-based, usage-occasion-based, market-based, and image-based fit. Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... A line extension can reinvigorate a product line, bringing it back into the public awareness by drawing new customers and higher profits. A brand extension can ... Mar 8, 2024 ... 10 Examples of Brand Extensions · 1. Barbie · 2. Dyson · 3. Virgin · 4. Heinz · 5. Apple. Where did it start? Apple Computer. What were the ... May 31, 2013 ... This research examines the proposition that high perceived fit of a brand extension results when consumers can establish explanatory links ... Brand Extension - Branding Strategy Insider. Brand extension is a marketing strategy in which an organization that markets a product or service with a well- ... Feb 21, 2019 ... Tuck professor Kevin Lane Keller talks the strategy behind brand stretch or, building a multi-category brand.