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These examples showcase how brands can step into new territories or product categories while maintaining a coherent brand image and leveraging their existing ... Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions. Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... A brand extension is a savvy marketing strategy that sees a company leverage its well-established brand name and brand loyalty to produce fresh offerings. Feb 21, 2019 ... Tuck professor Kevin Lane Keller talks the strategy behind brand stretch or, building a multi-category brand. Support your customers in their desire to navigate store in search for the favorite brands. Let shoppers filter products by trademarks to speed up reaching the ... Aug 28, 2024 ... Extensions work when brands have "the authority" that can only come from from the consumer and has to be consistent with the brand's equity. Sep 12, 2018 ... A brand extension strategy can be a great way to tap into the full potential of your business, by exploring new niches, products, and services. Aug 8, 2024 ... Brand dilution occurs when an existing well-known brand name is used on products or services outside its core area. A strong brand image can ... Brand Extension Strategy involves launching new products or services under an existing brand name. It leverages brand equity to enter new markets or categories.