Gaining Competitive Edge Through Brand Extensions

Oct 8, 2024 ... Brand extension allows businesses to expand into new categories by leveraging the equity of existing brands. Mar 7, 2017 ... The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. May 23, 2016 ... between two types of brand extensions: line and brand extension. Brand extension is defined by Keller and Aaker (1992) as “use of established ... Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Beanstalk is a global brand licensing agency. For over 30 years, we have been helping leading brands, manufacturers and retailers strengthen their ... Jun 8, 2021 ... There are plenty of directions in which to take this to monetise a trusted brand. Here, we take a look at seven media companies who are successful in this area. Brand extension is the use of an existing brand name and logo on a new product. The original brand identity is called the parent brand, and the new products are ... Apr 15, 2025 ... Brand Extension : Meaning, Types, Strategies and Examples · 1. Line Extension: Involves introducing new products inside the identical product ...