Factors Influencing Brand Extension Decisions

Brand Extension. Rice Center for Leader Development. The Corps of Cadets Major General W. Thomas Rice ... The purpose of this study was to examine a traditional sport entity's (NBA franchise) esport brand extension (NBA 2K League team). Brand Extension - Branding Strategy Insider. Brand extension is a marketing strategy in which an organization that markets a product or service with a well- ... Ries takes the view that brand extensions are almost invariably dangerous, hardly ever work, and mostly weaken the parent brands from which they draw their ... brand extensions, ; sub-brands, and development of new products. It provides a road map for ; brand identity development and design, and reminds consumers of the ... Dec 10, 2019 ... The current research suggests color as a moderator of perceived similarity and explores the influence of color on the evaluations of brand extensions. Oct 18, 2018 ... Brand extension authenticity represents a consumer's sense that a brand extension is a legitimate, culturally consistent extension of the parent ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. Brand expansion leverages your established brand to reach new segments and increase market share. In contrast, brand extension uses brand equity to launch new ... Mar 20, 2024 ... Range extension as a symbol of luxification ... For example, a high-end fashion brand may extend its range to include accessories such as handbags ...