Engaging Employees in Brand Extension Initiatives

A brand extension uses the brand on a new market offering that's in a different product category. Dec 20, 2024 ... Vim is a famous household dish washing brand. The immediate reaction from my team members was this is stretching a dish washing brand too far ! These examples illustrate how leveraging existing brand equity can lead to significant market expansion and customer base extension. Oct 15, 2024 ... The easyGroup has been largely successful in brand development and strategic brand extension. Through a robust brand hierarchy and the strategic use of IP as a ... Our results indicate that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to ... Expanding your brand can boost your market presence and drive growth. Learn the basics and benefits of brand extension. Elevated Sub-brand Lockups. A sub-brand may choose to remove the brand extension and affiliate with the university by displaying the masterbrand mark and the ... Apr 5, 2012 ... Ries & Trout Were Wrong: Brand Extensions Work · First, an extension can enhance the brand associations rather than detract from it. · Second, ... the process of using an existing brand name to introduce new products or services. One of the country's leading radio groups is planning brand extension into ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ...