Educating Staff About New Products and Brand Alignment

Nov 1, 2022 ... A brand extension is one type of extension strategy that companies may use to increase revenue, find new customers, grow their share of the ... Mar 6, 2025 ... In this guide, we'll give you the practical lowdown on brand extensions. You'll discover the different types worth considering, learn from real-world wins and ... The key difference between a Brand Extension and a Sub Brand lies in how much effort, attention and detail is brought to that secondary product in relation to ... Prior research has inferred that parent brand equity and extension fit are the two key success drivers; however, empirical findings are mixed. Drawing on ... Jan 1, 2005 ... And, as we now can see, the credibility gap is closed by the consumers' confidence in the brand – in the amount of brand trust. That brand trust ... A brand extension leverages the reputation, popularity, and brand loyalty associated with a well-known product to launch a new product. To be successful, there ... Dec 31, 2020 ... This article offers seven unique brand extension examples that worked, and a few that failed, along with explanations to why they succeeded or not. May 9, 2023 ... We explore how companies can devise more successful brand extension strategies in terms of contextual factors (parent brand, extension, communication, and ... Apr 15, 2025 ... Brand Extension : Meaning, Types, Strategies and Examples · 1. Line Extension: Involves introducing new products inside the identical product ... Jan 19, 2024 ... A number of Extension-specific templates are posted in the CFAES Template Library. Visit cfaes.osu.edu/brand to access these templates. After ...