Building Media Relationships Based on Your Core Identity and Values

Two Airbnb videos offer us a glimpse into attempts to translate the same brand essence (the concept of belonging), in very different ways. A brand essence is a document that can help keep a business's marketing (and any other activities) cohesive and “on brand.” When articulating brand essence, a Venn Diagram is a useful way to illustrate the correlations between ideas. Jul 1, 2024 ... In this LONG guide, we'll explore 21 powerful examples of brand essence. We will discuss big names like Nike and Apple, as well as lesser-known companies that ... Jul 26, 2023 ... On the negative, Coca-Cola = Diabetes and Childhood Obesity + Water Shortages + Farmer Exploitation. These contrasts have to be tackled ... Jul 15, 2021 ... Brand essence is the feeling customers expect when they interact with the brand. It is that customer-perceived intangible attribute that separates the brand ... Mar 21, 2024 ... What is brand essence? Brand essence is a foundational concept that goes beyond logos and taglines to embody the soul of the brand itself. The ... Apr 6, 2025 ... The Brand Essence Wheel isn't just a strategy tool—it's a truth serum. It pushes organizations to stop pretending and start aligning. It gets ... Jun 1, 2014 ... Due to a belief in contagion, products from a company's original manufacturing location are viewed as containing the essence of the brand. Sep 27, 2024 ... Honda 0 Series Brand essence video | Thin, Light, and Wise.​. #Branded videos · Explore Topics. SHARE. Official X · Official Facebook · Official ...