Are there concerns about manipulation or undue influence through behavioral targeting?

Jan 5, 2024 ... ... Behavioral Targeting', CEPR Discussion Paper No. 18735. CEPR Press, Paris & London. https://cepr.org/publications/dp18735. Copy citation to ... Whereas contextual targeting creates an ad experience based on where “best-fit” potential customers are likely to browse, behavioral targeting is about crafting ... This study investigates the effects of algorithmic transparency on consumers' experience of social presence and OBT effectiveness. Jul 25, 2022 ... The difference between contextual and behavioral ad targeting lies in the ad serving method - contextual targeting selects contextually relevant ... Advertising using behavioral targeting is becoming a sizable industry: eMarketer estimated that online advertisers spent more than $1.3 billion in targeted ... In the strict sense, behavioral targeting's goal is to deliver more relevant ads (which is why it's sometimes referred to as behavioral advertising). Behavioral targeting. Behavioral targeting is a method that publishers and advertisers employ to improve their marketing campaigns. Behavioral targeting relies ... Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns. Behavioral advertising aims to show ... An effective targeting strategy must include a plan for behavioral retargeting: targeting those customers who have shown an interest in your brand. While ... By Dustin D. Berger, Published on 01/01/10.