How do you optimize brand architecture for clarity and efficiency? How do you determine the roles of different brands within a portfolio?

Mar 19, 2025 ... How to perform a brand audit (+ free checklist) · Step 1: Prepare for your brand audit · Step 2: Perform a competitive analysis · Step 3: Gather ... Mar 25, 2022 ... A brand audit is a detailed examination of all aspects of a brand, including its history, mission, vision, values, target markets, products and services. Jan 8, 2024 ... A brand audit is the examination of your brand; a process of evaluating the effectiveness of your internal and external brand experience. Jan 12, 2024 ... A brand audit is a strategic tool that guides businesses in refining their brand's identity, messaging, and overall market positioning for sustained growth and ... Dec 23, 2021 ... The brand audit is an evaluation of all of the assets collected during your brand inventory. Does the swag you've made for employees fit with ... Mar 24, 2025 ... A brand audit is a thorough assessment of a brand's current position in the market. Au audit helps you understand how your customers perceive and connect with ... Apr 19, 2016 ... The 7 Step Guide to Performing a Brand Audit · 1. Create a framework · 2. Question your customers · 3. Review your web analytics · 4. Review ... We're diving deep into a detailed 7-step brand audit process, then applying it to the Patagonia brand, so you can see this example in action and use it as a ... Apr 26, 2022 ... What Are the Steps in a Brand Audit? · Step 1: Identify the Goals of Your Audit · Step 2: Evaluate Your Assets · Step 3: Get Feedback by ... A brand audit helps to gain clarity about one's own positioning. The process involves a detailed analysis of your current strategic and visual-communicative ...