How do you handle brand mergers and acquisitions from an architecture perspective?

To stay relevant: Markets and consumer preferences are constantly evolving. What worked well for a brand a few years ago, or even just a few months ago, may no ... A brand audit helps to gain clarity about one's own positioning. The process involves a detailed analysis of your current strategic and visual-communicative ... Devise a Brand Auditing Framework · How are our products positioned relative to our competitors? · How do our brand values, voice, and image compare to ... Apr 25, 2024 ... This assessment is an integrated brand audit that identifies any gaps between your current and desired brand perceptions so you can build an effective brand ... How Brands Are Built is supported in part by these and other affiliate partners and sponsors. Some links on this site are affiliate links, meaning How Brands ... Dec 7, 2020 ... A brand audit is a process used to analyze how a brand is performing in the market and against the competition. Mar 19, 2025 ... How to perform a brand audit (+ free checklist) · Step 1: Prepare for your brand audit · Step 2: Perform a competitive analysis · Step 3: Gather ... A brand audit helps to determine the strengths and weaknesses of your business's current brand, as well as identifying any specific problems and ways your ... Apr 5, 2019 ... Many of us can easily identify the corporate brands of companies we're familiar with even if we aren't loyal consumers of their products. Aug 28, 2024 ... A brand audit is a comprehensive assessment of a brand's current position in the market. It involves analyzing various elements such as brand identity, market ...