Does your current product portfolio align with your brand promise?

Special thanks to the Break Free From Plastic members, allies and all 14,734 volunteers who conducted 575 brand audits across 55 countries. They collected ... What is a brand audit? A brand audit is like a litter cleanup – but in addition to picking up trash from a beach, park, or other public area, participants audit ... Mar 19, 2021 ... If you lean into those four components — prevalence, relevance, resonance and purpose — you get a better guiding compass or North Star in ... Mar 6, 2023 ... A brand audit is a thorough assessment of your brand's strengths and weaknesses, identifying areas for improvement and uncovering hidden opportunities. A brand audit is a participatory science initiative that involves counting and documenting the brands found on plastic waste to help identify the companies ... This exercise will force you to take inventory on your current brand and it will expose ways you can clarify your brand messaging and differentiate yourself ... Mar 15, 2024 ... 1. Gather brand data. You begin the brand audit by gathering data. First, try to review your business goals and marketing targets so you know ... A brand audit is a systematic and thorough evaluation of a company's brand to understand better its current state, performance, and effectiveness in the market. Apr 2, 2025 ... 7 Steps to Conducting a Brand Audit · Step 1: Brainstorm the Purpose of Your Audit Process and Define the Ultimate Goal · Step 2: Review Your ... Jul 17, 2019 ... A brand audit is a checkup that evaluates your brand's position in the marketplace, its strengths and weaknesses, and how to strengthen it.