What are follow-up strategies for leads?

You might have heard people talking about something mysterious called GDPR lately, but do you know what it means for your company and the way you work? Inbound is now the leading strategy for long-term success. But outbound lead gen tactics still have a role to play in the marketing mix. Inbound vs. outbound: ... As the first step in your sales funnel , the tactics used here often cast the widest net, though that doesn't mean they're not targeted. The goal here is to ... Outbound marketing describes any marketing tactic that pushes a message out to the public hoping it resonates with the right audience. This more traditional ... Definition: Inbound marketing is a business methodology that attracts the attention of prospects and new customers via strategic content creation and ... Outbound marketing is when a business proactively reaches out to potential customers to get them interested in a product or service they're selling. Apr 17, 2025 ... Maybe you've heard about inbound marketing, this idea of drawing customers in instead of shouting at them. You might be asking yourself, does ... Inbound marketing is the idea of creating valuable content for your audience, and an inbound marketing campaign can include blog posts, social media posts, and ... Inbound marketing means turning your brand into a magnet. What's important is creating value by solving problems for an exact customer you've researched. In ... Jan 31, 2025 ... In contrast, outbound marketing involves reaching out to your audience with content to promote products or services your business offers. It is ...