How do you retire outdated marketing assets?

In this guide, we'll walk through the types of assets you should consider for your firm, how to source them, and best practices for making them work for your ... Feb 4, 2025 ... Marketing collateral is any branded asset that promotes a company, product, or service. These assets are also used to establish and build a ... Intangible assets are a subset of assets. • IAS 38 defines an intangible asset as: 'an identifiable non-monetary asset without physical substance'. Marketing asset management (MAM) is the strategic process of managing, organizing, storing, and retrieving digital marketing files. Paralegal - Trademark & Marketing Assets · An Associates Degree or higher with prior experience in non-patent intellectual property matters with an emphasis on ... Nov 26, 2019 ... How to Organize Marketing Assets So They Are Easy to Find · Standardize file names and include a date and version. · Implement a marketing asset ... Take your marketing campaigns further and drive demand for your offers with our easy-to-use marketing assets, tools, branding resources. Digital Asset Management at Ohio State. Store and share marketing assets like photography, video and files in a searchable platform. The Digital Asset ... Feb 22, 2021 ... What is a marketing asset, you ask? It's any visual, audio, written, interactive or another type of content that achieves a marketing goal. Marketing-related intangible assets are primarily used in the marketing or promotion of products or services. They are typically protected through legal means ...