What are the emerging trends in advertising research and theory

Sep 12, 2018 ... Some advertisers will in fact tell you that not much has changed since the days of Don Draper. ... "We put an undue pressure on these technology ... ... we could lower the costs that way, and that really works in reverse. ... They don't know how we do this. And I love talking about it. I love telling ... Jun 20, 2023 ... We need to understand how polarization works before we can address its harmful effects on societies. May 1, 2019 ... The authors review more than 250 journal articles and books to establish what is and should be known about how advertising affects the consumer— ... May 13, 2024 ... Sleep is essential, but how much sleep do we really need? Learn about how many hours of sleep kids and adults need and ready useful tips for ... May 3, 2023 ... Hundreds of articles and blogs will tell you that we see up to 10,000 ads a day. The problem? No one – from Harvard professors to Market ... Feb 9, 2023 ... Recently, we performed a test to see how effective display ads really are ... At Demandbase, we face the same challenges our customers do – doing ... Episodes · Ep. 136 As A Woman, What & How Should I Be Eating?: Smart Snacking, Gut Health & Actually Useful Nutrition Advice with Professor Sarah Berry · Ep. 135 ... FMEA Severity Scores - Do We Really Know? J Tonigan. J Tonigan*, J Johnson, S Kry, P Balter, L Court, F Stingo, D Followill, UT MD Anderson Cancer Center, ... Aug 31, 1997 ... Maybe we can forgive advertising agencies who don't know any better ... — to what extent do search ads and other promos actually drive new ...