How does artificial intelligence (AI) impact the advertising industry

Nov 6, 2019 ... What do we really know about the effectiveness of digital advertising? ... "Why would I want anyone to know what works and what doesn't? Sep 12, 2018 ... Some advertisers will in fact tell you that not much has changed since the days of Don Draper. ... "We put an undue pressure on these technology ... May 19, 2021 ... That empowerment of knowing how your body works and how to use that knowledge to help improve your health. Eventually I did have a surgery to ... Feb 16, 2024 ... Some of the most common assumptions about how advertising works are subtly wrong. So how does advertising really work? Some thoughts from the Cannes Lions “ ... Sep 7, 2018 ... Why is this a unique opportunity? A: Unlike the comprehensive data we ... Because we really know so little, we'll start with some of the most ... Nov 6, 2024 ... Great advertising begins when you know exactly who the audience is that you are targeting ... Did we miss a key aspect of advertising that you ... May 24, 2016 ... Does fiction really have to work that way? What makes people enjoy ... What do we say to spoilers? Not today. “We asked lots of people ... GH: I would say I am someone who doesn't really know what field he's in but would like to understand how the brain works. And in my attempts to understand ... Sep 13, 2016 ... And, how do we teach students to work at writing good questions? In ... This brings me to another exercise I do in class which is to actually ... How does advertising work? Does it have to attract conscious attention in ... Paul Feldwick is, quite simply, the most inspirational strategic partner I have ever ...