What are the future trends in programmatic TV advertising?

This blog post breaks down our latest webinar on Connected TV (CTV) advertising and everything multi-location businesses need to know about the opportunity. Aug 16, 2023 ... We've enlisted the help of industry experts at TEGNA to illustrate the benefits a brand can see with TV advertising and dispel some common myths and concerns. Aug 13, 2020 ... Generalizable and Robust TV Advertising Effects ... We provide generalizable and robust results on the causal sales effect of TV advertising for a ... As TV content fragments across endpoints, the added complexity in dynamically serving ads outside of the traditional linear ad environment has made it more ... Aug 2, 2022 ... In this guide, we'll break down the basics of traditional TV advertising so you can create a campaign that reaches your target audience and achieves your ... Survey Finds TV Advertising To Be Less Effective Than Two Years Ago · Two-thirds of respondents indicate that C-level executives are watching the changes in TV ... CTV advertising helps you reach potential customers in their living rooms in the same way as traditional TV commercials. Jun 18, 2019 ... Why the Power of TV Advertising Has Been Overstated ... Television advertising may be considerably less effective than published studies suggest, ... Mar 1, 2021 ... Companies spend vast sums on commercials, but it's been difficult to gauge their effectiveness. A new study offers a more reliable method—and ... DX Media Direct helps you target your television advertising to generate the most return and save up to 90% doing it.