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what is the purpose of a campaign
- Does it foster goodwill and positive associations? How will the campaign impact customer acquisition and retention?
- Are the results being shared transparently with stakeholders? How does the campaign contribute to building a more informed and engaged citizenry?
- Is the benefit perceived as valuable by the target audience?
- Are there clear roles and responsibilities defined for each partner? How does the campaign measure and evaluate the effectiveness of its content marketing efforts?
- What communication channels will be used in the campaign?
- Is it prepared for future technological advancements? How will the campaign measure its environmental impact, if relevant?
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- Is the team knowledgeable about advertising and marketing laws? How does the campaign effectively manage its relationships with media outlets and journalists?
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