What are the different attribution models (first-click, last-click, linear, time-decay, etc.)?

Jan 21, 2016 ... Today, many brands and businesses are looking for big ideas to focus and direct content marketing. But what makes an idea big and how can ... Mar 9, 2022 ... When Nico Aramboles '22 talks about why she aspires to be an art director, the advertising student begins with the sense of empowerment she ... Nov 21, 2022 ... The concept acts like a creative, strategic umbrella, under which all the tactical applications sit. Whether they are press ads, videos, social ... A hyped up exaggerated promise screaming louder or attempting to scream louder than your competitors, or an idea that resonates on an emotional and intellectual ... This is the best agency I've worked for. The CEO and staff really care about the employees (both their professional and personal growth). The people who have ... The brains behind some of marketing's biggest ideas share tips on how to grow your own and get them heard. ... In the immortal words of David Ogilvy, “You will ... Oct 11, 2021 ... The Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking. What's the Big Idea? Marketing Podcast. Tune in to our integrated marketing podcast to dig into today's boldest trends, brightest work, and biggest ideas. ... In ... A brilliant big idea and excellent execution are essential, but a creative strategy based on the right audience insights is equally important. Without that ... The missing secret of failed campaigns. It's true. Remove the BIG IDEA behind the world's highest grossing marketing campaigns, and then ask yourself this…