How will we measure the success of our campaign?

Oct 31, 2022 ... My first career was as an art director for advertising agencies in New York City in the mid-1980s. Around that time, I took classes at night ... A care + community partner. We believe that being invested and engaged to advance equity + dignity is A Great Idea. Learn more here. For a marketing agency like Walker Sands, an agency that takes great pride in our creativity, the success of our ideas is very relevant. But in reality, getting ... Apr 27, 2023 ... While ideas are the results of a thought, concepts are the holy grail of the creative world. They're the reason ad agencies burn the midnight oil. The big idea campaigns of 2014. When I first joined advertising many years ago, the mere mention of the 'Big Idea' had the power to take our collective ... Information isn't advertising: Why your organization needs a big idea. Carey Pradinuk, Associate VP Creative on Apr 14, 2025. Show and Tell Logo Black. Oct 21, 2024 ... The big idea is an organising principle that allows a brand to show up in culture consistently, while flexing enough to accommodate cultural and ... Oct 25, 2022 ... A Brand Platform is a marketing idea created to describe the distinctive features of a brand both ideologically and visually. Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Mar 28, 2011 ... Rosenthal creates interactive advertising campaigns for brands ranging from H&M and Yahoo to Esquire magazine and shoe company Airwalk.