How do we distribute our content effectively?

Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. Donny is a hugely successful advertising executive, author, and TV personality and we dive into all the parts of his career in this interview. Jul 5, 2017 ... Bill Bonner reminded me he'd learned about the Power of One from the great advertising guru David Ogilvy. Ogilvy's concept was that every great ... Nov 5, 2024 ... This article will help you understand your results and know how to improve them for the “Big Idea” section in the Advertising Simternship. Jul 6, 2022 ... In this article, we'll define big ideas and iterations, explain why they're important, and show you how to leverage both for your social media advertising. Identify an idea that ties the whole campaign together; Reach the audience more effectively by finding 'big ideas' that resonate with them. Who Should Generate ... Oct 21, 2024 ... The big idea is an organising principle that allows a brand to show up in culture consistently, while flexing enough to accommodate cultural and ... We should see that big ideas don't need big space. That a big idea isn't always so big. But that we need more small, smart ideas. Information isn't advertising: Why your organization needs a big idea. Carey Pradinuk, Associate VP Creative on Apr 14, 2025. Show and Tell Logo Black. Sep 28, 2022 ... The “big idea” in 2020s marketing is community—reaching consumers in ... In the golden age of advertising, brands gained presence ...