How can we foster a relationship with our customers?

We're a full-service ad agency located in Charlotte, NC, made up of passionate thinkers and doers that used to work at large agencies, but now work here. Apr 29, 2022 ... ... idea in the first place. So I asked a few of my well-oiled advertising and marketing friends to tell us how THEY know an idea is great. John ... Apr 14, 2023 ... The BIG idea is the holy grail in advertising. North star, organizing idea, long idea. A million names for 'an idea that spans across campaigns ... Sep 26, 2023 ... The big idea in advertising isn't dead. It's just better informed. Agency creatives and executives discuss the importance of the big idea in modern campaigns. What's the Big Idea? Marketing Podcast. Tune in to our integrated marketing podcast to dig into today's boldest trends, brightest work, and biggest ideas. ... In ... Apr 4, 2024 ... What Is a Big Idea? Although it was first introduced as an advertising principle, it holds true for marketing, branding, and even product ... This collection is an engaging critique of how industries around the globe exploit notions of gender in pursuit of profit. The authors expose the cultural and ... Jul 19, 2015 ... I recently picked up a charming book called Damn Good Advice (for people with talent!) by advertising legend George Lois. “A big idea is an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes ... “Big ideas” are the lifeblood of copywriters. A copywriting big idea is a unique, core idea that you focus on in a piece of copy, which is both interesting ...