What skills are needed to be a successful social marketer?

While advocates of social marketing stress its ability to change problematic drinking behavior [18], others point to studies showing little or even adverse ... FHI 360 broadly defines social marketing as a systematic process of using commercial marketing principles to achieve specific behavioral goals for a social good ... Nov 19, 2014 ... The ECDC Social Marketing guide provides public health programme managers and practitioners with a summary of social marketing concepts and approaches. Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase ... Social marketing seeks to leverage marketing concepts to influence behaviors that benefit individuals and communities for the greater social good. A global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing and a range of associated behaviour change disciplines. Excerpt from Chapter 1: Social Marketing: Influencing Behaviors for Good. 4th Edition. Lee and Kotler. What Is Social Marketing? Social marketing is a ... Since its establishment in 1996, UNAIDS has promoted and supported social marketing, and especially the social marketing of condoms, as a key strategy in the ... Abstract. Social marketing, the use of marketing to design and implement programs to promote socially beneficial behavior change, has grown in popularity and ... Social marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform ...